The splotch

Rather like a clown, this shape is zany, quirky, and liable to keep you entertained.  Firing off in several directions as it does, there is no time to get bored, and it is almost certain to ‘hit’ everyone at some point.  What it gains in attraction, though, it loses in focus. Where is it heading and what is it for?

Look out for shape #5, the broken arrow, at lunchtime…