Its all in the phrasing

Every once in a while a preacher, whether old or new, will feel disappointed that their carefully crafted sermon has had no apparent impact. ‘This is God’s truth’ they say, ‘so why didn’t it work?’  The thing is, the God who gave us truth also gave us the means to express it – and those who would do so must use wit, colour and creativity to bring out its real beauty.

The little video below, from online marketing agency purplefeather, makes that just about as plain as it can be. Enjoy…

When I wrote Who Needs Words, I invested so much time and effort in the content that the title came about almost as an afterthought. Watching the video above I realise that it is far far more than that. We need them, and we need them to be good.