Got the bottle

Regular readers of this blog will know that I am a big fan of understated design. Last year Hong Kong design student Jonathan Mak Long, shot to fame when he paid graphic tribute to Steve Jobs on the day his death was announced. Long’s reworking of the apple design, with Steve Jobs’ profile where the bite should be  went around the world in a matter of moments. (For a reminder, click here)

It was spotted by advertising agency Ogilvy, and they commissioned him to work on the Coca Cola ‘open happiness’ campaign in China.  When you see the design, below, it is no wonder that it is proving popular. It takes a minute to spot the bottle – but throughout that minute Ogilvy have your attention. I shall look forward to seeing his work in the UK too.

I suspect this tale of good design rewarded would be one of which the late Mr Jobs would have approved.