Can less be more?
Most preachers struggle more with saying too much than saying too little, I think. Maybe we are afraid of a silence which implies ignorance. Maybe we feel we have to justify the hours spent on knees or at desk in order to fashion this public twenty minutes. Maybe we feel God needs our help in order to join the dots. Once in a while, though, truly brilliant communication leaves the reader, viewer or listener to do just that. Consider these outstanding adverts from the DDB agency in Australia, advertising Volkswagen’s Park Assist function.(Click on the image below to see another in the series) I had to look two or three times before I ‘got it’, but now I am unlikely to forget its message.
Preacher – could you, would you, should you ever be that subtle?