Soppy dog and floppy rabbit tug at the heartstrings

I am frequently a waste of advertisers’ money. The reason for this is that I am prone to falling asleep in front of the TV. All that money, all that creative brilliance is quite simply wasted on me as the TV plays away in the background. Every once in a while, though, comes an advert so punchy, witty and brilliant that I cannot but pay attention. The example below from Thinkbox , designed by Advertising Agency Red Brick Road would be one example. In its sixty seconds it perfectly conveys its message about the power of TV advertising – QED.

Throughout this week I am on BBC Radio 2 for two minutes twice each night. Having such a time restriction makes you think about absolutely every word you choose. If preachers only had one…or two minutes each week – I wonder how they might use them?