Drinking in the world

A little while ago on here I featured the work of Thinkbox and their brilliant one-minute commercial on the power of TV advertising. That particular post received quite an airing, and the video found its way into one or two worship services, and even a major Christian conference. I wonder whether the one below will do the same?

The answer is ‘probably not’ – because we find it distasteful. This little 48 second film, put together by BalanceNE, reminds us of an uncomfortable truth – that young people are bombarded by aggressive alcohol advertising wherever they go. The effects of under-age drinking on social and educational development would be hard to exaggerate. The video has been released as a plea to encourage a petition to the UK Government on amendments to unregulated social media alcohol advertising to the young. You may want to sign it here.

Every once in a while we like to arch our eyebrows and declare that we are immune to advertising and that only stupid people are taken in by it. That is simply not true. If it were then billions of pounds and ten thousands of creative hours would not be spent on it. Advertising does work – which is all the more reason to ensure that it is used responsibly.

Don’t forget, you can sign the petition here.